Truck in Mountains

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Semi ad











A 3d / photo piece in a series for OnRamp Transportation Services.

  • Client: OnRamp Transportation Services
  • Art Director: John Pattison
  • Challenge: Put Semi trucks in various situations.
  • Photos – sky
  • 3D – Truck, landscape.

John called and said “Got a job for you.” That’s all I needed to hear. When John calls, I know it’s going to be challenging and fun and I always learn a great deal in the process. Imagery with Tractor trailers in exotic environments? Say no more, I’m in!

With this particular piece we experimented a bit with some photos but decided 3D was the way to go. John liked it better without a sky saying it felt more isolated. I agree with that but I added the sky here to help make it feel more like a real place.

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